Digital Flexo: Industry Trends Driving Adoption


The printing industry in 2025 is embracing Digital flexo as a solution to meet evolving demands for efficiency, sustainability, and customization. This hybrid technology, blending digital automation with flexographic printing, is aligning with key market trends to enhance its role in packaging and labeling. This article examines the trends shaping the Digital flexo market and its future impact.


Automation is a leading trend driving Digital flexo adoption. The integration of Industry 4.0 technologies, such as robotics and automated plate mounting, streamlines workflows and reduces reliance on skilled labor, addressing the shortage of qualified flexo operators. For example, systems like RoboCELL, recognized for technical innovation, automate plate mounting, improving efficiency and reducing errors. Digital flexo presses with inline finishing capabilities further enhance productivity, enabling printers to meet tight deadlines in the fast-growing e-commerce sector.


Sustainability is another key trend influencing Digital flexo. The shift toward eco-friendly practices has increased demand for water-based and UV-curable inks, which reduce volatile organic compound (VOC) emissions compared to solvent-based alternatives. Digital flexo supports these inks, enabling printing on recyclable substrates like mono-material plastics, aligning with global sustainability regulations. This trend is particularly strong in Asia-Pacific, where growing consumer goods markets drive demand for sustainable packaging solutions, boosting Digital flexo adoption.


Customization is shaping the Digital flexo market as brands seek personalized packaging to stand out. Digital flexo enables variable data printing, allowing for unique designs, QR codes, or serialized labels without compromising speed. This capability caters to the rising trend of short-run, customized print jobs, particularly in food and beverage packaging, where the market is projected to grow by 4.8% in 2023. The ability to produce small batches cost-effectively positions Digital flexo as a competitive alternative to digital printing.


Regional growth is also driving Digital flexo demand. Asia-Pacific, particularly China and India, leads due to rapid industrialization and e-commerce expansion, with the region holding a 31% share of the flexo market in 2023. North America follows, with innovations like hybrid presses combining Digital flexo with inkjet technology gaining traction. Challenges include rising raw material costs and competition from digital printing, which offers faster setup for very short runs.

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